Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.fr in December 2020
Top 100 Brands – December 2020 – amazon.fr
| Rank | Previous Month | Brand | Amascore | VChange % |
| 1 | 1 | LEGO | 41.299,93 | 19,67% |
| 2 | 2 | Nintendo | 31.701,58 | 21,36% |
| 3 | 0 | Nike | 30.457,95 | 3,82% |
| 4 | 4 | Playmobil | 28.913,01 | 33,64% |
| 5 | 0 | Apple | 26.492,85 | 1,84% |
| 6 | 0 | Funko | 26.289,98 | 13,03% |
| 7 | 2 | AmazonBasics | 24.043,16 | 11,55% |
| 8 | -1 | HP | 23.706,28 | 7,97% |
| 9 | -8 | Samsung | 23.567,83 | -37,80% |
| 10 | 0 | Philips | 22.112,54 | 10,72% |
| 11 | 0 | adidas | 18.959,10 | 0,84% |
| 12 | 1 | Disney | 17.656,72 | 16,88% |
| 13 | -12 | SAMSUNG | 17.126,43 | -54,80% |
| 14 | 7 | VTech | 16.865,08 | 44,36% |
| 15 | -3 | Intex | 16.408,50 | 0,72% |
| 16 | -2 | Xiaomi | 15.980,78 | 6,72% |
| 17 | -2 | TecTake | 15.216,86 | 7,46% |
| 18 | -1 | PUMA | 14.058,44 | 0,03% |
| 19 | -3 | SONGMICS | 14.039,60 | -0,17% |
| 20 | 6 | Ravensburger | 13.614,65 | 28,98% |
| 21 | -3 | Playstation | 13.603,56 | -2,01% |
| 22 | -2 | Sony | 13.543,44 | 10,29% |
| 23 | -4 | ASUS | 13.439,21 | 8,12% |
| 24 | -2 | Tefal | 12.763,26 | 10,80% |
| 25 | -2 | Nathan | 12.059,95 | 6,23% |
| 26 | -1 | Corsair | 11.983,63 | 8,10% |
| 27 | 18 | Smoby | 11.519,50 | 53,26% |
| 28 | -1 | HUAWEI | 11.033,63 | 6,33% |
| 29 | 2 | Canon | 10.531,32 | 12,63% |
| 30 | -1 | Lacoste | 10.257,62 | 5,46% |
| 31 | -1 | Levi’s | 10.144,46 | 5,32% |
| 32 | 15 | Barbie | 10.009,05 | 35,84% |
| 33 | 0 | Le Livre de Poche | 9.357,96 | 4,81% |
| 34 | -2 | Amazon | 9.351,96 | 3,00% |
| 35 | 3 | NEW’C | 9.053,57 | 14,27% |
| 36 | 5 | Spigen | 9.047,25 | 17,11% |
| 37 | -2 | EASTPAK | 8.762,10 | 7,50% |
| 38 | 11 | L’Oréal Paris | 8.509,82 | 16,67% |
| 39 | 4 | Moulinex | 8.314,96 | 9,65% |
| 40 | -3 | vidaXL | 8.304,72 | 4,45% |
| 41 | -7 | JETech | 8.230,78 | -7,23% |
| 42 | 13 | IDIMEX | 8.221,43 | 21,12% |
| 43 | -3 | MSI | 8.208,30 | 6,05% |
| 44 | -5 | SanDisk | 8.170,85 | 5,12% |
| 45 | -1 | Tommy Hilfiger | 8.165,79 | 7,72% |
| 46 | 5 | Logitech | 8.098,50 | 12,04% |
| 47 | -11 | VASAGLE | 7.771,53 | -3,22% |
| 48 | -20 | Bosch | 7.746,73 | -24,91% |
| 49 | 1 | JBL | 7.672,12 | 5,59% |
| 50 | 2 | TP-Link | 7.656,73 | 8,07% |
| 51 | -3 | Clairefontaine | 7.435,96 | 1,21% |
| 52 | -28 | Microsoft | 7.230,80 | -35,48% |
| 53 | -7 | AUKEY | 7.206,91 | -2,78% |
| 54 | -1 | kwmobile | 7.170,97 | 1,26% |
| 55 | -1 | Relaxdays | 7.124,49 | 4,94% |
| 56 | 0 | Logitech G | 7.111,39 | 9,23% |
| 57 | NEU | Bosch Professional | 6.808,04 | NEU |
| 58 | 20 | HARRY POTTER | 6.701,03 | 33,95% |
| 59 | 8 | Rowenta | 6.360,08 | 18,01% |
| 60 | 13 | Bandai | 6.347,55 | 21,77% |
| 61 | -3 | TACKLIFE | 6.331,27 | 2,20% |
| 62 | 12 | Ubisoft | 6.155,22 | 19,92% |
| 63 | -3 | Kärcher | 6.131,42 | 4,04% |
| 64 | 1 | Stanley | 6.064,47 | 7,70% |
| 65 | -23 | UGREEN | 6.055,86 | -21,05% |
| 66 | 0 | FLAMMARION | 5.996,65 | 7,76% |
| 67 | -4 | 5.943,77 | 3,38% | |
| 68 | -4 | J’AI LU | 5.858,49 | 3,97% |
| 69 | 16 | ESR | 5.843,69 | 27,44% |
| 70 | -9 | KLARSTEIN | 5.837,15 | -0,01% |
| 71 | 4 | Electronic Arts | 5.790,40 | 14,24% |
| 72 | -15 | Neewer | 5.708,64 | -10,31% |
| 73 | -5 | Larousse | 5.597,21 | 4,16% |
| 74 | -12 | Bestway | 5.568,04 | -4,03% |
| 75 | 17 | LG | 5.547,75 | 26,51% |
| 76 | -4 | Hachette Éducation | 5.495,96 | 4,31% |
| 77 | 20 | Clementoni | 5.454,07 | 29,68% |
| 78 | -8 | BIC | 5.451,08 | 2,34% |
| 79 | -20 | Bosch Home and Garden | 5.438,49 | -8,00% |
| 80 | -9 | Homcom | 5.433,04 | 2,29% |
| 81 | 0 | Razer | 5.418,32 | 10,62% |
| 82 | -5 | HATIER | 5.349,27 | 6,28% |
| 83 | -3 | Marvel | 5.319,24 | 8,17% |
| 84 | -2 | Braun | 5.308,98 | 9,12% |
| 85 | 2 | Oral-B | 5.242,13 | 16,05% |
| 86 | -7 | Albin Michel | 5.233,64 | 6,32% |
| 87 | 13 | Homfa | 5.103,86 | 23,64% |
| 88 | -19 | RAMPOW | 5.063,11 | -5,65% |
| 89 | -13 | Casio | 5.061,86 | 0,29% |
| 90 | -6 | Hasbro | 5.046,43 | 9,50% |
| 91 | -2 | Philips Lighting | 4.908,11 | 9,90% |
| 92 | NEU | OMERIL | 4.877,24 | NEU |
| 93 | -7 | EXACOMPTA | 4.844,48 | 6,40% |
| 94 | 1 | AGPTEK | 4.820,50 | 12,93% |
| 95 | NEU | PAW PATROL | 4.820,17 | NEU |
| 96 | -5 | Bose | 4.721,96 | 7,18% |
| 97 | -14 | Western Digital | 4.720,48 | -0,03% |
| 98 | -2 | Fisher-Price | 4.719,88 | 11,95% |
| 99 | -5 | Dim | 4.701,56 | 8,61% |
| 100 | NEU | DOUCEUR D’INTERIEUR | 4.648,40 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |