Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.fr in February 2021
Top 100 Brands – February 2021 – amazon.fr
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 1 | Samsung | 44.769,33 | 8,32% |
| 2 | -1 | LEGO | 42.036,41 | 0,96% |
| 3 | 1 | Nike | 32.036,93 | 5,08% |
| 4 | -1 | Nintendo | 31.407,35 | -1,10% |
| 5 | 1 | Apple | 30.579,18 | 12,07% |
| 6 | 1 | Funko | 25.394,24 | -3,30% |
| 7 | 1 | AmazonBasics | 22.975,78 | -3,70% |
| 8 | 2 | Philips | 22.142,36 | 3,21% |
| 9 | 0 | HP | 21.866,64 | -5,31% |
| 10 | -5 | Playmobil | 21.044,45 | -26,69% |
| 11 | 0 | adidas | 18.605,16 | -2,93% |
| 12 | 0 | Intex | 16.453,83 | -0,74% |
| 13 | 1 | Xiaomi | 16.000,66 | -0,88% |
| 14 | 5 | SONGMICS | 15.987,96 | 14,82% |
| 15 | 5 | ASUS | 15.194,09 | 10,14% |
| 16 | 7 | Tefal | 15.173,33 | 17,53% |
| 17 | 1 | Sony | 15.077,64 | 6,56% |
| 18 | 3 | Playstation | 14.442,56 | 5,13% |
| 19 | -3 | Disney | 14.273,80 | -2,66% |
| 20 | -5 | TecTake | 14.058,01 | -5,73% |
| 21 | -4 | PUMA | 13.480,00 | -5,25% |
| 22 | -9 | VTech | 13.110,69 | -20,06% |
| 23 | -1 | Ravensburger | 11.931,86 | -11,94% |
| 24 | 1 | Corsair | 11.886,91 | 0,02% |
| 25 | -1 | Nathan | 10.994,10 | -11,56% |
| 26 | 1 | HUAWEI | 10.978,00 | -0,22% |
| 27 | 1 | Canon | 10.869,65 | 3,89% |
| 28 | 17 | VASAGLE | 10.750,35 | 32,72% |
| 29 | 0 | Lacoste | 10.593,02 | 1,59% |
| 30 | 0 | Levi’s | 10.477,09 | 5,44% |
| 31 | 1 | Amazon | 10.392,02 | 9,75% |
| 32 | 1 | Moulinex | 9.599,41 | 5,42% |
| 33 | 1 | NEW’C | 9.425,85 | 3,88% |
| 34 | 6 | MSI | 9.204,61 | 10,43% |
| 35 | 2 | JETech | 9.148,23 | 8,04% |
| 36 | 5 | UGREEN | 9.105,85 | 10,43% |
| 37 | 5 | Tommy Hilfiger | 8.912,82 | 8,78% |
| 38 | -3 | Spigen | 8.810,46 | -1,69% |
| 39 | 5 | SanDisk | 8.800,46 | 8,59% |
| 40 | -2 | vidaXL | 8.651,71 | 2,46% |
| 41 | 9 | IDIMEX | 8.543,62 | 14,54% |
| 42 | -16 | Smoby | 8.430,96 | -27,36% |
| 43 | 8 | Relaxdays | 8.414,21 | 15,87% |
| 44 | -5 | Logitech | 8.349,78 | -0,41% |
| 45 | -14 | Barbie | 8.340,33 | -16,02% |
| 46 | 3 | AUKEY | 8.328,50 | 9,11% |
| 47 | -1 | JBL | 8.215,87 | 3,38% |
| 48 | 0 | TP-Link | 7.779,79 | 0,68% |
| 49 | 6 | Bosch | 7.776,27 | 10,61% |
| 50 | -3 | Clairefontaine | 7.679,14 | -2,25% |
| 51 | 3 | Bosch Professional | 7.608,73 | 5,89% |
| 52 | 0 | Logitech G | 7.507,02 | 3,81% |
| 53 | -17 | EASTPAK | 7.404,33 | -15,77% |
| 54 | -1 | Microsoft | 7.398,85 | 2,78% |
| 55 | 1 | kwmobile | 7.111,93 | 2,53% |
| 56 | 7 | Rowenta | 7.078,62 | 13,19% |
| 57 | -14 | Le Livre de Poche | 7.004,31 | -13,74% |
| 58 | 1 | Neewer | 6.929,60 | 6,59% |
| 59 | -1 | 6.897,49 | 5,31% | |
| 60 | 2 | TACKLIFE | 6.846,54 | 8,50% |
| 61 | 7 | J’AI LU | 6.720,65 | 13,05% |
| 62 | -1 | Ubisoft | 6.450,16 | 1,72% |
| 63 | -3 | Bandai | 6.388,19 | -0,17% |
| 64 | 2 | Kärcher | 6.194,11 | 1,52% |
| 65 | NEU | Einhell | 6.193,56 | NEU |
| 66 | -9 | HARRY POTTER | 6.173,99 | -8,31% |
| 67 | -2 | FLAMMARION | 6.172,00 | 0,69% |
| 68 | -4 | Stanley | 6.121,31 | -0,36% |
| 69 | 4 | KLARSTEIN | 5.981,05 | 5,45% |
| 70 | 10 | Braun | 5.945,70 | 8,40% |
| 71 | 14 | Oral-B | 5.916,49 | 12,03% |
| 72 | -1 | ESR | 5.872,61 | 0,61% |
| 73 | 9 | HOMCOM | 5.740,48 | 5,78% |
| 74 | 7 | Razer | 5.695,82 | 4,82% |
| 75 | -8 | Larousse | 5.616,96 | -6,96% |
| 76 | 1 | Bestway | 5.546,55 | -0,55% |
| 77 | 9 | Philips Lighting | 5.532,81 | 5,41% |
| 78 | -2 | Albin Michel | 5.490,52 | -2,73% |
| 79 | -5 | L’Oréal Paris | 5.477,10 | -3,29% |
| 80 | -8 | Hachette Éducation | 5.471,69 | -6,08% |
| 81 | -3 | LG | 5.420,56 | -2,52% |
| 82 | 12 | SEB | 5.415,04 | 11,94% |
| 83 | -4 | BIC | 5.391,39 | -2,95% |
| 84 | -9 | Marvel | 5.358,99 | -5,24% |
| 85 | -15 | Hasbro | 5.303,02 | -9,82% |
| 86 | 5 | OMERIL | 5.285,45 | 5,40% |
| 87 | 12 | AGPTEK | 5.275,87 | 13,26% |
| 88 | NEU | MICHELIN | 5.273,06 | NEU |
| 89 | 4 | Bose | 5.211,46 | 6,20% |
| 90 | -6 | Bosch Home and Garden | 5.138,84 | -3,25% |
| 91 | NEU | Seagate | 5.129,64 | NEU |
| 92 | 6 | Makita | 5.124,80 | 9,97% |
| 93 | 7 | Homfa | 5.114,72 | 11,52% |
| 94 | NEU | Xbox | 5.093,66 | NEU |
| 95 | NEU | GIGABYTE | 4.976,06 | NEU |
| 96 | NEU | LK | 4.970,31 | NEU |
| 97 | -10 | Western Digital | 4.912,48 | -6,33% |
| 98 | NEU | GROHE | 4.900,21 | NEU |
| 99 | NEU | Star Wars | 4.866,70 | NEU |
| 100 | -31 | Electronic Arts | 4.790,75 | -19,12% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |