Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.co.uk in March 2021
Top 100 Brands – March 2021 – amazon.co.uk
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | LEGO | 72.765,44 | -0,19% |
| 2 | 0 | Samsung | 59.147,47 | 0,34% |
| 3 | 1 | HP | 43.900,24 | 0,42% |
| 4 | -1 | Amazon | 43.259,09 | -1,33% |
| 5 | 1 | Nintendo | 43.157,13 | 1,61% |
| 6 | -1 | Apple | 39.992,50 | -6,39% |
| 7 | 2 | Sony | 37.126,71 | 2,36% |
| 8 | -1 | Nike | 33.868,31 | -8,44% |
| 9 | 1 | Disney | 31.823,82 | -0,70% |
| 10 | 1 | Funko | 28.941,19 | 0,06% |
| 11 | NEU | Amazon Basics | 27.879,22 | NEU |
| 12 | 2 | Philips | 26.895,83 | 4,00% |
| 13 | 0 | ASUS | 26.240,75 | -2,07% |
| 14 | 2 | L’Oreal | 26.223,83 | 9,17% |
| 15 | -3 | adidas | 26.194,84 | -6,59% |
| 16 | 1 | Penguin | 24.180,98 | 5,11% |
| 17 | 1 | Russell Hobbs | 22.029,41 | -3,48% |
| 18 | -3 | PlayStation | 20.871,97 | -16,65% |
| 19 | 1 | amscan | 20.190,83 | 2,80% |
| 20 | 1 | JETech | 19.814,40 | 1,64% |
| 21 | 2 | Canon | 19.591,69 | 4,98% |
| 22 | -3 | Amazon EU S.à.r.l. | 18.593,44 | -11,93% |
| 23 | 4 | Microsoft | 18.035,11 | 4,66% |
| 24 | 0 | Corsair | 17.945,34 | -0,52% |
| 25 | -3 | Intex | 17.870,22 | -8,13% |
| 26 | 0 | Yankee Candle | 17.632,85 | 1,99% |
| 27 | 6 | Independently Published | 17.189,17 | 11,55% |
| 28 | 1 | Anker | 17.179,14 | 7,70% |
| 29 | -1 | Smiffys | 17.136,36 | 2,64% |
| 30 | 7 | Morrisons | 17.131,30 | 17,63% |
| 31 | -6 | Bestway | 17.113,61 | -1,44% |
| 32 | -1 | Cadbury | 16.530,93 | 4,74% |
| 33 | -1 | Mpow | 16.335,00 | 3,82% |
| 34 | -4 | Oral-B | 16.278,08 | 2,38% |
| 35 | 0 | Logitech | 14.893,92 | 1,31% |
| 36 | 0 | Tommee Tippee | 14.852,33 | 1,11% |
| 37 | 9 | Garnier | 14.568,44 | 11,03% |
| 38 | 2 | Ikea | 14.527,96 | 4,59% |
| 39 | 0 | Rubie’s | 14.413,53 | 1,18% |
| 40 | -2 | SanDisk | 14.231,45 | -1,59% |
| 41 | -7 | Under Armour | 14.164,11 | -5,29% |
| 42 | 5 | TP-Link | 14.136,55 | 8,36% |
| 43 | -1 | Ravensburger | 14.016,54 | 3,43% |
| 44 | 12 | Fruit of the Loom | 13.828,13 | 15,79% |
| 45 | -4 | Spigen | 13.762,56 | 0,85% |
| 46 | 2 | Whaline | 13.612,15 | 4,83% |
| 47 | -4 | Barbie | 13.456,56 | 0,94% |
| 48 | 21 | Lindt | 13.308,42 | 23,32% |
| 49 | 6 | Hallmark | 13.262,87 | 10,51% |
| 50 | -6 | Mountain Warehouse | 13.136,04 | -1,16% |
| 51 | -6 | KitchenCraft | 13.064,69 | -1,49% |
| 52 | 1 | Unique Party | 13.042,39 | 7,47% |
| 53 | -3 | HUAWEI | 12.801,03 | 1,57% |
| 54 | 0 | Makita | 12.783,74 | 5,96% |
| 55 | -4 | Electronic Arts | 12.606,48 | 0,18% |
| 56 | 8 | Baker Ross | 12.516,06 | 10,59% |
| 57 | 8 | DEWALT | 12.345,10 | 9,11% |
| 58 | 2 | Coordination Group Publications Ltd (CGP) | 12.305,48 | 7,01% |
| 59 | -10 | Star Wars | 12.220,94 | -3,97% |
| 60 | -2 | Razer | 11.830,17 | 0,72% |
| 61 | -2 | SONGMICS | 11.750,31 | 0,77% |
| 62 | 1 | Panasonic | 11.650,91 | 2,92% |
| 63 | -6 | MSI | 11.637,68 | -2,17% |
| 64 | 9 | UK Greetings | 11.321,46 | 8,33% |
| 65 | -4 | Tefal | 11.294,64 | -1,66% |
| 66 | 13 | Tower | 11.247,76 | 13,28% |
| 67 | -5 | Xbox | 11.222,31 | -1,00% |
| 68 | 0 | Duracell | 11.191,76 | 3,38% |
| 69 | -3 | CityComfort | 10.816,40 | -2,26% |
| 70 | 11 | Puffin | 10.649,26 | 8,63% |
| 71 | -19 | Ubisoft | 10.566,63 | -14,42% |
| 72 | -5 | PUMA | 10.522,29 | -3,96% |
| 73 | 5 | Dulux | 10.512,33 | 5,36% |
| 74 | 2 | Silverline | 10.468,42 | 3,21% |
| 75 | -5 | Garmin | 10.364,32 | -3,57% |
| 76 | -2 | Casio | 10.317,55 | 0,81% |
| 77 | -6 | Calvin Klein | 10.275,03 | -2,71% |
| 78 | 5 | Penguin Classics | 10.088,58 | 4,97% |
| 79 | 10 | Dell | 10.079,96 | 7,24% |
| 80 | 2 | Morphy Richards | 10.075,20 | 3,69% |
| 81 | -9 | Skechers | 10.048,09 | -4,78% |
| 82 | NEU | Logitech G | 9.981,94 | NEU |
| 83 | 8 | Rimmel | 9.960,11 | 6,60% |
| 84 | 0 | Keter | 9.721,11 | 1,68% |
| 85 | 12 | HENBRANDT | 9.714,64 | 6,08% |
| 86 | -9 | Regatta | 9.696,98 | -3,92% |
| 87 | 0 | Melissa & Doug | 9.636,34 | 2,06% |
| 88 | 5 | H&S | 9.632,75 | 4,04% |
| 89 | NEU | Createspace Independent Publishing Platform | 9.550,76 | NEU |
| 90 | 0 | Hozelock Ltd | 9.544,13 | 1,95% |
| 91 | -11 | VTech | 9.527,51 | -3,14% |
| 92 | 8 | SMOK | 9.509,88 | 5,88% |
| 93 | 5 | UGREEN | 9.502,34 | 4,54% |
| 94 | -2 | Gigabyte | 9.474,26 | 2,02% |
| 95 | NEU | Everbuild | 9.399,12 | NEU |
| 96 | 0 | Braun | 9.370,32 | 2,24% |
| 97 | -9 | HOMCOM | 9.352,24 | -0,85% |
| 98 | -13 | WearAll | 9.345,51 | -1,68% |
| 99 | -13 | Nerf | 9.322,68 | -1,41% |
| 100 | -25 | Bosch | 9.293,23 | -8,69% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |