Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.com in March 2021
Top 100 Brands – March 2021 – amazon.com
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 4 | Rubie’s | 70.631,28 | -33,83% |
| 2 | -1 | Hanes | 45.965,84 | -64,42% |
| 3 | 1 | Nike | 37.866,95 | -65,22% |
| 4 | 7 | Funko | 37.299,03 | -48,63% |
| 5 | 1 | Amazon Basics | 37.118,11 | -61,99% |
| 6 | 22 | Intex | 34.183,08 | -19,34% |
| 7 | 15 | Disguise | 33.838,66 | -34,90% |
| 8 | 5 | Disney | 33.560,38 | -53,35% |
| 9 | 3 | Amazon Essentials | 31.815,58 | -56,02% |
| 10 | -2 | adidas | 31.620,79 | -62,62% |
| 11 | -1 | HP | 30.008,16 | -60,22% |
| 12 | 8 | Leg Avenue | 29.902,90 | -46,34% |
| 13 | -11 | Apple | 28.995,78 | -77,15% |
| 14 | -7 | Amazon | 28.487,40 | -70,67% |
| 15 | 0 | Under Armour | 27.177,49 | -56,39% |
| 16 | -13 | LEGO | 25.801,05 | -77,09% |
| 17 | -3 | SAMSUNG | 25.744,91 | -59,36% |
| 18 | 11 | Spooktacular Creations | 24.172,95 | -40,52% |
| 19 | 39 | JOYIN | 23.659,49 | -9,67% |
| 20 | 3 | ASUS | 18.342,20 | -59,56% |
| 21 | 5 | Simple Joys by Carter’s | 18.254,64 | -57,29% |
| 22 | 39 | California Costumes | 18.227,07 | -28,77% |
| 23 | 20 | Bissell | 18.116,72 | -45,73% |
| 24 | -6 | Sony | 17.933,58 | -67,94% |
| 25 | 44 | Fun Costumes | 17.902,33 | -26,57% |
| 26 | 9 | Skechers | 16.948,56 | -53,61% |
| 27 | 32 | Hallmark | 16.840,30 | -35,40% |
| 28 | 43 | amscan | 16.151,07 | -31,72% |
| 29 | -13 | Nintendo | 16.148,97 | -73,01% |
| 30 | 4 | Crocs | 16.055,77 | -58,42% |
| 31 | 21 | Ekouaer | 15.926,23 | -43,93% |
| 32 | 1 | Gildan | 15.229,99 | -60,69% |
| 33 | -12 | Samsung Electronics | 14.919,28 | -72,15% |
| 34 | -15 | Carhartt | 14.741,12 | -73,62% |
| 35 | -11 | Columbia | 14.387,99 | -66,88% |
| 36 | 58 | Forum Novelties | 14.311,39 | -28,88% |
| 37 | 0 | Levi’s | 14.070,38 | -60,61% |
| 38 | -11 | DEWALT | 13.883,02 | -67,50% |
| 39 | -3 | Fruit of the Loom | 13.761,62 | -61,77% |
| 40 | 27 | Coleman | 13.722,92 | -44,77% |
| 41 | 0 | Canon | 13.452,52 | -60,22% |
| 42 | 0 | LG | 12.905,78 | -61,49% |
| 43 | -12 | OtterBox | 12.717,84 | -67,79% |
| 44 | -6 | Ring | 12.581,10 | -64,71% |
| 45 | -20 | Microsoft | 12.495,89 | -70,97% |
| 46 | -14 | Best Choice Products | 12.218,14 | -68,80% |
| 47 | -8 | Cuisinart | 12.155,75 | -64,55% |
| 48 | -4 | OXO | 12.138,49 | -63,47% |
| 49 | 27 | L’Oreal Paris | 11.969,86 | -47,70% |
| 50 | 4 | Neutrogena | 11.901,38 | -57,62% |
| 51 | 29 | SweatyRocks | 11.870,84 | -46,97% |
| 52 | -3 | Dickies | 11.267,77 | -63,29% |
| 53 | 11 | SheIn | 11.154,30 | -55,70% |
| 54 | NEU | Fun World | 11.056,48 | NEU |
| 55 | 1 | mDesign | 11.054,21 | -59,59% |
| 56 | 25 | Marvel | 10.956,98 | -50,27% |
| 57 | -2 | Calvin Klein | 10.391,29 | -62,05% |
| 58 | NEU | Avidlove | 10.245,09 | NEU |
| 59 | -19 | Anker | 9.946,67 | -70,82% |
| 60 | 15 | 3M | 9.944,71 | -56,59% |
| 61 | -14 | Champion | 9.700,46 | -69,32% |
| 62 | 33 | Boao | 9.612,77 | -52,07% |
| 63 | 9 | Clorox | 9.605,79 | -58,71% |
| 64 | -19 | Zinus | 9.443,02 | -71,25% |
| 65 | -8 | BLACK+DECKER | 9.059,88 | -66,68% |
| 66 | -15 | Spigen | 8.987,15 | -68,85% |
| 67 | 6 | Kangaroo | 8.950,00 | -61,21% |
| 68 | -5 | Hudson Baby | 8.843,78 | -64,93% |
| 69 | 19 | New Balance | 8.843,59 | -57,24% |
| 70 | 17 | Dell | 8.802,77 | -57,56% |
| 71 | -62 | Amazon Renewed | 8.778,98 | -89,24% |
| 72 | -42 | Melissa & Doug | 8.544,49 | -78,72% |
| 73 | -25 | PlayStation | 8.290,85 | -73,33% |
| 74 | -21 | Crayola | 8.237,72 | -70,77% |
| 75 | 9 | Wilton | 8.147,69 | -61,75% |
| 76 | NEU | Now Foods | 8.139,02 | NEU |
| 77 | 22 | CeraVe | 8.101,27 | -58,55% |
| 78 | 5 | MSI | 7.944,13 | -63,08% |
| 79 | -9 | Logitech | 7.926,46 | -67,25% |
| 80 | 2 | REVLON | 7.871,36 | -63,43% |
| 81 | NEU | Juvale | 7.836,13 | NEU |
| 82 | -3 | DREAM PAIRS | 7.790,61 | -65,38% |
| 83 | -23 | Acer | 7.785,11 | -69,97% |
| 84 | 12 | PUMA | 7.726,11 | -61,34% |
| 85 | NEU | NETGEAR | 7.723,81 | NEU |
| 86 | -36 | Fisher-Price | 7.720,77 | -74,47% |
| 87 | -19 | Razer | 7.669,76 | -69,07% |
| 88 | NEU | KitchenAid | 7.639,48 | NEU |
| 89 | NEU | Kanu Surf | 7.620,08 | NEU |
| 90 | NEU | Graco | 7.555,13 | NEU |
| 91 | NEU | Maybelline New York | 7.513,97 | NEU |
| 92 | -46 | Barbie | 7.395,45 | -77,44% |
| 93 | -28 | Simple Houseware | 7.372,21 | -70,46% |
| 94 | -28 | Corsair | 7.359,74 | -70,40% |
| 95 | NEU | Rust-Oleum | 7.318,03 | NEU |
| 96 | NEU | CUPSHE | 7.308,84 | NEU |
| 97 | NEU | Tipsy Elves | 7.264,78 | NEU |
| 98 | NEU | Brother | 7.156,26 | NEU |
| 99 | 1 | Munchkin | 7.085,77 | -63,55% |
| 100 | -9 | Garmin | 7.076,45 | -65,15% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |