Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.com in May 2021
Top 100 Brands – May 2021 – amazon.com
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | Apple | 136.699,20 | -2,10% |
| 2 | 2 | Nike | 121.246,65 | 18,75% |
| 3 | 0 | Amazon Basics | 107.779,88 | 4,10% |
| 4 | 2 | Funko | 103.585,88 | 17,83% |
| 5 | 0 | LEGO | 103.298,17 | 11,12% |
| 6 | -4 | Hanes | 100.908,10 | -5,93% |
| 7 | 0 | HP | 88.348,22 | 9,92% |
| 8 | 1 | Amazon | 81.206,42 | 11,21% |
| 9 | 2 | adidas | 79.893,39 | 15,16% |
| 10 | 0 | SAMSUNG | 79.418,74 | 11,68% |
| 11 | -3 | Rubie’s | 77.744,44 | 3,57% |
| 12 | 0 | Disney | 77.010,44 | 15,44% |
| 13 | 0 | Amazon Essentials | 75.087,42 | 13,13% |
| 14 | 0 | Nintendo | 67.864,28 | 10,53% |
| 15 | 0 | Under Armour | 61.881,63 | 14,12% |
| 16 | 0 | Sony | 57.391,05 | 12,99% |
| 17 | 0 | ASUS | 55.344,61 | 14,32% |
| 18 | 1 | Crocs | 55.265,98 | 17,64% |
| 19 | 2 | DEWALT | 51.744,39 | 12,81% |
| 20 | -2 | Carhartt | 48.932,02 | 2,86% |
| 21 | 1 | OtterBox | 48.542,09 | 13,63% |
| 22 | -2 | Intex | 48.373,71 | 4,93% |
| 23 | 8 | JOYIN | 47.236,24 | 32,82% |
| 24 | 1 | Microsoft | 43.080,12 | 13,22% |
| 25 | 5 | Skechers | 42.942,46 | 19,66% |
| 26 | 6 | Columbia | 39.875,01 | 12,28% |
| 27 | 0 | Best Choice Products | 39.498,04 | 8,97% |
| 28 | -5 | Fruit of the Loom | 39.149,92 | 0,32% |
| 29 | -3 | Simple Joys by Carter’s | 38.309,28 | 5,60% |
| 30 | -6 | Samsung Electronics | 37.359,49 | -3,94% |
| 31 | 6 | Zinus | 37.162,01 | 17,16% |
| 32 | 1 | Disguise | 37.076,94 | 4,41% |
| 33 | -5 | Anker | 36.368,77 | 0,64% |
| 34 | 7 | OXO | 35.575,16 | 21,70% |
| 35 | 9 | Hallmark | 35.494,25 | 27,62% |
| 36 | 0 | PlayStation | 35.431,22 | 9,63% |
| 37 | 1 | Cuisinart | 35.322,89 | 14,38% |
| 38 | 1 | LG | 34.687,24 | 12,99% |
| 39 | -5 | Leg Avenue | 34.663,92 | 1,51% |
| 40 | 0 | Canon | 33.779,74 | 10,58% |
| 41 | 17 | L’Oreal Paris | 32.582,51 | 36,54% |
| 42 | 38 | Logitech | 32.484,34 | 62,42% |
| 43 | -1 | Gildan | 31.854,84 | 10,06% |
| 44 | 5 | Neutrogena | 30.935,67 | 18,43% |
| 45 | 2 | Levi’s | 30.655,16 | 13,90% |
| 46 | -3 | Melissa & Doug | 30.300,29 | 8,38% |
| 47 | -1 | Ekouaer | 30.185,80 | 11,10% |
| 48 | -13 | Amazon Renewed | 29.440,19 | -11,27% |
| 49 | 1 | 365 by Whole Foods Market | 29.344,14 | 12,36% |
| 50 | -2 | Coleman | 29.202,36 | 10,51% |
| 51 | 4 | Pokemon | 29.170,80 | 19,58% |
| 52 | 4 | Calvin Klein | 29.129,66 | 19,94% |
| 53 | 6 | mDesign | 28.624,94 | 20,36% |
| 54 | 12 | Marvel | 28.068,96 | 25,77% |
| 55 | -2 | Dickies | 27.007,28 | 7,94% |
| 56 | -11 | Champion | 26.844,32 | -3,16% |
| 57 | 4 | Ring | 26.764,29 | 15,39% |
| 58 | -4 | Barbie | 26.483,07 | 7,76% |
| 59 | -8 | Bedsure | 26.415,41 | 1,57% |
| 60 | 33 | Acer | 26.157,34 | 48,49% |
| 61 | -9 | BLACK+DECKER | 26.088,44 | 1,02% |
| 62 | 5 | MSI | 25.877,69 | 16,14% |
| 63 | -6 | Razer | 25.717,43 | 7,07% |
| 64 | 1 | Simple Houseware | 25.631,69 | 12,78% |
| 65 | -36 | Bissell | 25.532,19 | -29,15% |
| 66 | -4 | Crayola | 24.874,11 | 7,83% |
| 67 | 7 | SweatyRocks | 24.849,10 | 20,65% |
| 68 | -8 | Fisher-Price | 24.672,28 | 4,97% |
| 69 | 13 | Warner Manufacturing | 24.543,42 | 27,97% |
| 70 | -1 | Corsair | 24.103,76 | 11,96% |
| 71 | -3 | CeraVe | 23.775,16 | 9,38% |
| 72 | 0 | 3M | 23.709,70 | 13,60% |
| 73 | -9 | Avidlove | 23.373,94 | 2,57% |
| 74 | 1 | Dell | 22.817,56 | 10,84% |
| 75 | -4 | Spigen | 22.662,51 | 8,21% |
| 76 | -13 | Spooktacular Creations | 22.659,29 | -0,63% |
| 77 | -4 | SheIn | 22.171,27 | 6,88% |
| 78 | -1 | Graco | 21.981,65 | 7,86% |
| 79 | 10 | New Balance | 21.890,06 | 19,32% |
| 80 | 4 | REVLON | 21.789,13 | 14,65% |
| 81 | 5 | NERF | 21.647,22 | 15,80% |
| 82 | -6 | Munchkin | 21.422,54 | 4,80% |
| 83 | 0 | amscan | 21.421,46 | 12,61% |
| 84 | -3 | Boao | 21.221,92 | 10,14% |
| 85 | NEU | Random House Books for Young Readers | 21.160,82 | NEU |
| 86 | -1 | PUMA | 21.159,03 | 12,02% |
| 87 | 1 | Wilton | 21.111,59 | 14,41% |
| 88 | -10 | TOZO | 20.865,74 | 3,70% |
| 89 | 3 | Maybelline New York | 20.593,08 | 15,00% |
| 90 | -20 | Mpow | 20.320,53 | -3,97% |
| 91 | 0 | Garmin | 20.246,05 | 12,44% |
| 92 | NEU | Cricut | 20.217,20 | NEU |
| 93 | 7 | Brother | 20.189,28 | 16,92% |
| 94 | NEU | GE | 19.903,04 | NEU |
| 95 | -8 | Hudson Baby | 19.855,75 | 6,55% |
| 96 | -1 | Gerber | 19.465,19 | 10,83% |
| 97 | 2 | JBL | 19.372,07 | 12,16% |
| 98 | NEU | SanDisk | 19.304,37 | NEU |
| 99 | -9 | California Costumes | 18.912,56 | 4,13% |
| 100 | NEU | TP-Link | 18.791,77 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |