With the introduction of AMALYZE Trends it is possible to compare the demand for specific keywords over time. Is Nike searched for more often than Adidas? When do users start looking for Advent calendars? What is more important to users: bracelets or key rings? AMALYZE Shield examines user behavior and uses complex algorithms to calculate the search volume and compare it over time. This way you never miss a trend again.
AMALYZE Trends
AMALYZE Shield observes and analyzes the search behavior on the Amazon marketplaces on a daily basis. By using a variety of key figures and complex algorithms, we can approach the search volume of individual keywords. If you cumulate the search volume of all keywords on a marketplace, you get the total search volume. Trends such as Christmas business, seasonal demand, etc. can be mapped for the entire marketplace.
Understanding seasonalities
Many keywords and search queries are subject to seasonal fluctuations. When do users start searching for keywords like Valentine’s Day, Mother’s Day or Father’s Day? With AMALYZE Trends, keywords can be compared with each other and their seasonality identified. We compare the relative search volume of each keyword and show which keyword is searched for and when and to what extent.
Understanding relations
Many keywords are subject to the same seasonality, such as winter boots and winter coat. But what do users look for more often? With AMALYZE Trends, this can be determined on a daily basis and keywords can be placed in relation to each other.
Query numerous keyword trends simultaneously:
It is even possible to run the query for up to 4 keywords at the same time to make an appropriate comparison. Is Nike searched more often than Adidas, Puma, or Under Armour? What is more important to users: Bracelets, Key rings, Earrings or Necklaces? AMALYZE Shield examines user behavior and uses its own algorithms to calculate the search volume of keywords and compares it over time.
