Amazon categories – product research with AMALYZE
In this video, we want to present our product research tool “Categories” and show you how a product research analysis using Amazon categories with AMALYZE might look like.
This is how you get to the AMALYZE category analysis:
Menu > Research > Categories
On the left, you will see the category tree, and on the right, various charts. In the upper right, you can select from the following views: monthly, weekly, daily, or hourly. You can also define the time frame (date range).
- For each product we monitor, we have the filed category.
- Currently, we monitor more than 20,000 categories on Amazaon.de.
From this information, datasets associated with the category, its main category, or subcategories, are derived.
Explanation of charts in the AMALYZE category analysis
- Sellers
- How many different merchants are in the buybox?
- Prime
- What is the distribution between FBM and FBA in a category?
- Price
- At what price are the products of a category offered on Amazon + average price.
- In the chart on the right, you can find the Ø price of offered products in the respective subcategories.
- Sales / Revenue
- Here we can see the number of sales and amount of revenues in the selected category.
- On the right, you will find the sales / revenues of the respective subcategories.
- Ø Price of products sold
- On the RIGHT the corresponding Ø price of products sold in the subcategories.
- Ratings
- What percentage of products have one or five stars?
- In the chart to the right, you can find the ratings of the respective subcategories.
AMALYZE Category Analysis
Within the AMALYZE category analysis, you can quickly and at a glance identify interesting Amazon categories, for example, which categories have above-average sales with relatively low number of competitors and/or product density. This allows you to relatively quickly and easily identify products that you might want to sell or offer as a merchant yourself on Amazon.