Brand Story — the carousel above A+.

The Brand Story module sits above the standard A+ section on every Brand-Registered detail page. It renders as a horizontal carousel of up to four tiles that the shopper swipes through, and it is the only element anywhere on the PDP that links directly to your Brand Store. That alone makes it the highest-value piece of real estate inside the A+ flow — a click here pulls the shopper out of the open marketplace and into a closed brand environment with no competitor tiles.

Who can build it and what it costs

Brand Story is a Brand Registry-gated feature, same eligibility wall as standard A+ Content. You build it once per brand inside Seller Central or Vendor Central under Advertising → A+ Content Manager → Brand Story, and then apply that single Brand Story to every ASIN in the brand catalogue with a few clicks. There is no per-ASIN authoring — change the Brand Story once and every detail page picks up the update on the next refresh, usually within 24 hours.

It costs nothing in dollars, but Amazon's moderation reviews every Brand Story submission in roughly 24–72 hours. Rejected submissions usually fail on copy claims ("#1 brand", "best-selling") or on a logo that doesn't match the trademark on file with Brand Registry.

The four tiles, in the order that converts

Brand Story renders left-to-right on desktop and as a swipe carousel on mobile. The first tile gets the most attention by an order of magnitude, the second one roughly half of that, the last two often only a glance. The role of each tile should match that attention curve:

1. Tile 1 — Story headline. Your brand promise in 5–8 words, paired with a strong hero brand image (lifestyle, founder, or production-floor shot). This is the only tile every shopper sees, so the headline has to do the brand-positioning work on its own.
2. Tile 2 — Storefront link. The one tile that actually drives traffic to your Brand Store. Use a clear "Shop the range" or "Visit our store" call-to-action with a curated lifestyle image behind it. If you skip this tile, the module earns no measurable traffic.
3. Tile 3 — Hero ASIN or curated mini-range. Promote your flagship SKU, your newest launch, or a 3–4 product collection that hangs together as a "starter set". This is where you actively cross-sell inside the brand.
4. Tile 4 — Brand values or origin story. Soft positioning content — founder photo, manufacturing process, sustainability commitments — for the small share of shoppers who swipe all the way through.

The image specs Amazon enforces

Brand Story uses three asset slots with strict pixel dimensions. Upload anything off-spec and the module is rejected:

• Brand logo (transparent PNG): 463 × 625 px. Must match the trademark on file with Brand Registry — Amazon's moderator literally compares it.
• Brand background image (JPG or PNG): 1464 × 625 px. This is the wide hero image that sits behind the logo on tile 1 and any other tile using the background-image layout.
• ASIN feature image: 362 × 453 px per featured product. Used on the storefront-link and hero-ASIN tiles.

All images: RGB, 72 DPI minimum, no embedded text claims, no badges or logos that aren't yours. Amazon strips creatives with overlaid pricing, "as seen on" badges, or third-party retailer logos.

The three failure modes that waste the slot

Most underperforming Brand Story modules fail in one of three predictable ways:

• Repeating the standard A+ content in Brand Story tiles. The shopper is shown the same hero image and benefit copy twice in a row — once in the carousel, once in the A+ block immediately below. It wastes the carousel slot entirely and signals creative laziness.
• Generic stock photography on the background. A 1464 × 625 px slot is huge real estate. A stock-photo cityscape or smiling-couple shot looks like an unfinished template and tanks the brand-perception lift the module is supposed to deliver.
• No storefront-link tile. The module's unique advantage is the Store click-out. Without that tile, Brand Story becomes a slightly fancier A+ header and nothing more — Amazon doesn't measure storefront visits the module earned, so you'll never see the loss in any standard report.

Seller vs Vendor — the operational difference

Sellers control Brand Story directly in Seller Central and can iterate on it any day, with the 24–72 hour moderation cycle as the only delay. Vendors author Brand Story in Vendor Central but usually share the brand with internal Amazon stakeholders, which means a Brand Specialist may need to sign off on copy or imagery changes — adding days or weeks to each iteration. Plan Vendor Brand Story updates around the same cadence as your A+ refresh cycle rather than as ad-hoc edits.

What to take into the next episode

Brand Story closes the brand-positioning real estate on the PDP. The next episode moves below the fold to the social-proof layer: reviews and ratings on the detail page — how the placement works, what the sort and filter controls actually do, and how Amazon Vine fits into the early-life review strategy.