Live sessions with Amazon experts.
Christian Kelm hosts open AMA-style conversations with specialists across the Amazon ecosystem — tax advisors, logistics operators, legal experts, sourcing pros, content specialists and more. Each episode gets a written English summary, chapter markers and key takeaways so you can scan first, watch second.
Summaries are AI-generated from the original German transcript.
Amazon Seller Tax Strategies: VAT, Pan-EU & the Finanzamt — with Christian Deak
Christian Kelm sits down with tax advisor Christian Deak (DHW) to unpack the tax realities every Amazon Seller faces — VAT under Pan-EU FBA, the Finanzamt's delayed audits, why most German tax advisors fail e-commerce, and how to structure your business before scaling.
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Amazon Invoicing & Bookkeeping: Back to the Basics — with Andreas Honisch
Christian Kelm sits down with Andreas Honisch, founder of amainvoice and amaZervice, to dissect why automated VAT invoicing is the silent compliance lever every scaling Amazon Seller underestimates — the 24-hour Amazon Business rule, VCS limits, OSS, Pan-EU bookkeeping, and GoBD/DATEV done right.
Amazon Basics That Actually Move the Needle — with Matthias Habel
Christian Kelm sits down with Matthias Habel (Fischer & Habel) for a Q4 reality check: why the boring fundamentals — listing hygiene, indexed-and-relevant keywords, main-image CTR, unit-economics-based PPC, inventory planning — beat every shiny new Amazon Ads beta.
Shipping Into the USA for Amazon: Customs, Tariffs & UPS Reality — with UNICON Logistics
Christian Kelm sits down with Cornelia Mielitz and Jannik Tessarek of UNICON Logistics to walk through what actually happens when a German Amazon Seller ships into the US — sea vs. air, customs bonds, the USD 2,500 de-minimis trap, Section 301 tariffs, port congestion, inland trucking, Amazon US inbound rules and the returns nightmare.
AI & ChatGPT for Amazon Sellers: Context Beats Prompts — with Marc Müller
Christian Kelm sits down with CHAT-FBA Co-Founder Marc Müller to dissect what ChatGPT actually does (and does not) for an Amazon Seller — listing briefs over button-pressing, review mining, true localisation, PPC workflows, and the honest limits of generative AI in a regulated marketplace.
Why Live Events Compound Faster Than Listings — with Augustas Kligys
Christian Kelm sits down with Augustas Kligys, founder of OrangeKlik and the European Seller Conference, on why a six-figure Amazon Seller skipping live events may be making the most expensive mistake they don't know they're making — and what actually happens in the hallways in Prague.
Finding & Scaling Amazon Products: The CARBIGO Playbook — with Mirza Halimovic
Christian Kelm sits down with Mirza Halimovic, founder & CEO of CARBIGO, on why the low-competition niche myth keeps killing launches — and what the operator playbook for finding, launching and scaling a bestseller actually looks like.
Product Sourcing for Amazon: 1688, AQL & the YKK Zipper — with Jens Lindner
Christian Kelm sits down with sourcing operator Jens Lindner on the part of Amazon nobody coaches honestly — getting from data to ideas to a container, with samples, AQL inspections, Incoterms, compliance and the now-legendary YKK zipper as the quality benchmark.
Amazon Agency: Solution or Support? — with Remazing
Christian Kelm sits down with Tier 1 Amazon agency Remazing on the single most expensive operational decision a scaling brand makes — when an agency is a true multiplier, when it's overhead, and how the collaboration model determines whether you scale or stall.
Amazon DSP — The Ultimate Extension of Your Amazon-PPC Ads — with Alexander Nelkenstock
Christian Kelm sits down with Alexander Nelkenstock of Xingu Advertising to unpack Amazon DSP — programmatic display + Streaming TV — why no serious brand can ignore it, the audience layers that actually work, the metrics that confuse first-timers, and the creative reality most failed engagements never admit to.
Commercial Insurance for Amazon Sellers — Liability, Cyber & the Abmahnung Trap — with Krogmann & Partner
Christian Kelm sits down with the Krogmann & Partner office of SIGNAL IDUNA on the commercial covers every Amazon Seller should have but most don't — public liability, product liability, cyber, legal protection, and the EU-importer-as-manufacturer trap that turns a defective Chinese product into a personal financial event.
Inside the ASK-Award: Why Awards Are an Underused Lever for Amazon Brands — with Sascha Köhler
Christian Kelm sits down with Sascha Köhler, organiser of the Amazon Sales Kongress, on the second edition of the ASK-Award — categories, criteria, the submission process, and why German Amazon brands consistently undervalue earned recognition as a PR and trust lever.
Amazon Brand Store: Peddler Tray or Real Brand Asset? — with Christoph Söhnlein
Christian Kelm sits down with Christoph Söhnlein of Accelery on the Amazon Brand Store — why most are wasted real estate, what a real brand-asset Store looks like, the shoppable modules that actually convert, and the dashboard nobody bothers to open.
Seller, Vendor or Hybrid? Inside Amazon's Two-Sided Model — with Florian Vette
Christian Kelm sits down with Amazon strategist Florian Vette on the slow death of the pure Vendor model, why so many former Vendors are migrating to Seller, where the Hybrid model genuinely wins — and the cutover traps (ASIN ownership, VAT, stockouts, Buy Box wars) that quietly destroy badly planned migrations.
Sourcing for Amazon from Turkey: The Real China Alternative — with Harun Yirmibes
Christian Kelm sits down with Harun Yirmibes of amzconnect on why Turkey quietly became the most credible China alternative for German Amazon Sellers — 2-day truck transit, the A.TR customs union, faster reorders, smaller MOQs, and a 'Made in Turkey' story that travels in the DACH market.
Customs for Amazon Sellers: EORI, HTS Codes & the Real Traps — with Francine Dammholz
Christian Kelm sits down with former German customs officer Francine Dammholz (Zollcoaching) on the customs reality Amazon Sellers learn the hard way — EORI, HTS classifications, anti-dumping duties, intra-EU vs. Switzerland vs. Turkey vs. UK post-Brexit vs. USA vs. Japan, and why the importer of record is always the one left holding the bag.
Inventory, Forecasting & Pallet Shipping for Amazon — with Kevin Cirkel (Ventory.one)
Christian Kelm sits down with Kevin Cirkel of Ventory.one on the operational discipline that quietly ends more Amazon brands than any failed launch — Out-of-Stock. Demand forecasting under real-world noise, the WHEN and HOW MUCH of replenishment, FBM pallet shipping done right, and killing the WhatsApp-email-Excel supplier chaos.
Launching an Established Brand on Amazon: The Strategic Decisions — with Martin Schulz
Christian Kelm sits down with Martin Schulz of CeoLiebling on the strategic decisions an established off-Amazon brand has to make before opening Seller Central — SKU selection, MAP and Buy Box pricing, the reseller hijacker cleanup, content that earns the A+ real estate, and the conversation with existing retailers nobody wants to have.
Product Photography That Sells on Amazon: The 7-Image Framework
Christian Kelm walks through the 7-image PDP framework that actually moves the needle on Amazon — main-image rules, infographics that survive the mobile thumbnail, lifestyle composition, and budget benchmarks for a proper studio shoot in the DACH market.
Amazon as the Slot Machine, the App as the Casino — with Santhos Thiru
Christian Kelm sits down with Santhos Thiru on a brand thesis most German Amazon Sellers refuse to take seriously — use Amazon for trial, then move customers into a branded mobile app for retention, content, community and direct-to-consumer revenue. 10,000 app users in weeks as the proof.
Beyond Amazon: Otto, Kaufland, Bol and the DACH+ Marketplace Map
100% revenue concentration on Amazon is a strategic risk. Christian Kelm maps out the realistic alternatives for DACH sellers — OTTO Market, Kaufland, Bol.com, eBay B-stock, DTC via Shopify — with commission rates, fulfilment realities and the operational price of going multi-channel.
Closing the Loop with QR Codes and Video: Post-Purchase Customer Binding — with SIMPI
Under 20% of customers read the manual. The SIMPI team and Christian Kelm walk through the QR-code-on-insert play that converts that 80% into engaged users — slashing returns 20–40% on complex categories, ToS-compliant, and quietly building a first-party data asset Amazon will never give you.
Self-Publishing on Amazon KDP: From Manuscript to First Royalty — with Heike Paschke
Heike Paschke walks Christian Kelm through Amazon KDP as a real publishing channel for German entrepreneurs — the three formats, the 70% royalty trap, the niche non-fiction entry strategy, AI-assisted writing in the ChatGPT era, and how a book becomes the top-of-funnel asset for a consulting business.
From Amazon Bestseller to Stationary Retail Shelf — with Sebastian Herz
Sebastian Herz sits down with Christian Kelm on the journey most Amazon brands underestimate — getting onto the shelves of DM, Rossmann, Müller, Edeka and Rewe. Listing fees, EAN reality, retail packaging vs FBA packaging, and the brutal margin math retail demands.
Merch by Amazon: The Print-on-Demand Reality in 2022
Christian Kelm and an MBA veteran walk through Merch by Amazon as it actually exists in 2022 — the brutal tier system, anti-niche selection, the €1.90–€5 royalty math, copyright landmines, and where MBA fits inside a wider POD portfolio with KDP, Redbubble and Spreadshirt.
AMALYZE Shield in Daily Use: A Working Seller's Workflow
Christian Kelm walks through how a working DACH Amazon seller actually uses AMALYZE Shield and the Browser Extension day-to-day — morning keyword monitoring, ASIN reverse research, the Listing Builder workflow, and where Shield fits next to Helium 10 and Jungle Scout.
Handwritten Package Inserts at Scale — with Maximilian Krist (INK LINKS)
Maximilian Krist of INK LINKS walks Christian Kelm through where the ToS line actually sits on package inserts — what's allowed (genuine thank-you, brand story, care instructions, support QR), what's not (review begging, incentives, off-Amazon diversion) — and the robot-arm production model that makes real handwritten ink possible at FBA scale.
Amazon Global Logistics (AGL): Door-to-FBA Done by Amazon — with Anil Toptas
Anil Toptas walks Christian Kelm through Amazon Global Logistics — Amazon's own freight-forwarding programme. Sea and air freight from Chinese suppliers direct into EU FBA warehouses, customs handled inside the network, 20–40% cheaper LCL than classic forwarders, and the single-point-of-failure risk profile that comes with it.
Amazon Sponsored Display Ads: The Underused Third Ad Format — with Cosima (AMZELL)
Cosima from AMZELL sits down with Christian Kelm on Sponsored Display — the most underused Amazon ad format. ASIN-defence on your own PDPs, offensive targeting on competitor ASINs, behavioural audience remarketing, off-Amazon placements, and where SD belongs inside the wider PPC budget.
Amazon Affiliate and a Niche Blog: Building the Other Side of the Funnel — with PIXELWERKER
PIXELWERKER sits down with Christian Kelm on the Amazon PartnerNet / affiliate play — niche blog selection, the AAWP-driven content stack, German Werbekennzeichnung rules, traffic acquisition, and the strategic case for an FBA brand owner to also own the demand-side blog.
Patents, Trademarks and Designs for Amazon Sellers — with Rolf Claessen
Patent attorney Rolf Claessen walks Christian Kelm through the three IP regimes every Amazon seller has to think about — trademarks (DPMA / EUIPO / Madrid), registered designs (Geschmacksmuster) and patents — plus the Brand Registry prerequisite and the China-troll defensive filing.
Data Management Across Marketplaces: PIM, ERP and the Multi-Channel Reality
Christian Kelm maps the PIM/ERP/OMS/WMS landscape for sellers operating across Amazon, OTTO, Kaufland, Bol and own Shopify — JTL, Plentymarkets, Xentral, weclapp, Tradebyte — and the spreadsheet break-point that forces the decision.
Images, Images, Images: The Visual Conversion Lever — with AMZ BOOST
AMZ BOOST sits down with Christian Kelm on Amazon images as a pure conversion lever — heatmap-driven design, A/B testing via Manage Your Experiments, the production pipeline, and the asset-library discipline that lets a Pan-EU brand scale visuals across 7 marketplaces.
Are You Still Bidding or Already Tooling? Algorithmic Amazon PPC — with Adference
Adference walks Christian Kelm through algorithmic Amazon PPC — why manual bid management caps at ~20 ASINs, the Bayesian approach over 8–12 weeks of data, TACOS as the real north star, and the build-vs-buy decision against in-house operators and agencies.
Legal Compliance on Amazon: Where the Liability Actually Sits — with RA Thomas Engels
Rechtsanwalt Thomas Engels sits down with Christian Kelm on legal compliance for German Amazon sellers — Impressum, Widerrufsbelehrung, ProdSG, VerpackG, ElektroG, BattG, TextilKennzG, LMIV, the Abmahnung industry, and the upcoming GPSR / DSA shifts.
An Amazon Seller's Real Daily Life — with Dirk Carolus
Dirk Carolus sits down with Christian Kelm on the unglamorous daily reality of running a German Amazon FBA business at scale — the firefighting, the team build-out, the cash discipline, and the lifestyle-vs-growth fork most sellers face around €1M revenue.
OSS — One Stop Shop for Amazon Sellers — with CountX
CountX walks Christian Kelm through OSS (One Stop Shop) as it actually applies to Pan-EU Amazon sellers since 1 July 2021 — why OSS alone is insufficient for Pan-EU FBA, the €10k threshold for micro-sellers, BZSt filing mechanics, and the typical €2,500–€6,000/year cost of compliant Pan-EU VAT.
Amazon FBA Private Label: From Zero to a Hundred
Christian Kelm walks through the full private-label FBA playbook for DACH — product research, supplier sourcing, brand identity, packaging, launch playbook, working-capital math, and the 6–18 month timeline from idea to first €100k month.
Delete It All and Start Over: When to Rebuild Amazon Content from Scratch
When does it make sense to nuke an existing Amazon listing's content entirely and rebuild from scratch? Christian Kelm walks through the diagnostic signs, the rebuild process, the ranking-loss risk, and the post-launch monitoring discipline that proves the rebuild actually worked.
Amazon Agencies and Freelancers: Selection, Briefing, Expectations
How DACH Amazon sellers should select, brief and manage agency partners and freelancers across PPC, content, photography and full-service — cost/control tradeoffs, the brief that gets results, the red flags, and the build-vs-buy decision at each revenue level.
Amazon FBA Product Sourcing Step by Step: Pitfalls and Tricks
The full step-by-step sourcing playbook for DACH Amazon FBA — supplier qualification, the YKK-zipper test, sample workflow, MOQ negotiation, payment terms, Incoterms, third-party inspections, prep at origin vs destination, and the 4–6 month working-capital cycle from sample to first sale.