Long-form PPC interviews with people who actually run the accounts.
Christian Kelm sits down with agency leads, in-house PPC managers and brand operators to unpack how they really structure Amazon ads — the workflows, the tradeoffs, and the things that don't fit into a best-practice slide. Each episode gets a written English summary, chapter markers and key takeaways so you can scan first, watch second.
Summaries are AI-generated from the original German transcript.
Stop Managing Bids, Start Marketing — Amazon PPC with Matthias Habel
Christian Kelm and Matthias Habel break down why manual bid management is obsolete — and how category refinements, Twitch ads, and Brand Tailored Promotions build a hyper-profitable Amazon ad strategy.
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How Alphatrail Runs Amazon PPC Across Five Marketplaces — with Michael Grundwürmer
Christian Kelm sits down with Alphatrail co-founder Michael Grundwürmer to unpack how a seven-person bike-components brand from Regensburg runs profitable Amazon PPC across five marketplaces — without burning the account or the team.
Unlearning Amazon PPC — Target-Level, Hour-by-Hour Bidding with Patrick Butscher
Independent PPC consultant and active Amazon seller Patrick Butscher sits down with AMALYZE's Christian Kelm to show how to ditch legacy habits, stop worshipping placement modifiers, and run target-level, hourly bidding on real Amazon Marketing Stream data. Expect blunt math, concrete workflows, and cases where the market — not your budget — is the limit.
From 200 SKUs to Account-Wide Coverage — Seasonal Amazon PPC with Kalitec
Christian Kelm sits down with Kai and Philipp from Kalitec to unpack how they scaled Amazon Ads from a few hundred promoted SKUs to thousands, ditched bid modifiers, and ran per-target bidding with dynamic ACOS segments — hitting a verified 10x YoY and the second-best month in company history.
Ditching 'Hockey-Stick ACOS' for Per-Target Control — with Denis M. Klug
Seller-operator turned SEO consultant Denis M. Klug walks Christian Kelm through the exact Amazon PPC levers he changed after moving to AMALYZE's ads module: per-target ACOS bidding, attribution windows that match buying cycles, seasonal lookbacks, simulations, and ruthless unit economics. Result: ACOS from ~40% toward sub-20% and hours saved every week.
Rethinking Amazon PPC — Segment-First, Hourly Bidding with Christoph Söhnlein
Christian Kelm sits down with Christoph Söhnlein to dissect how a gifts-focused, ultra-broad catalog runs Amazon Ads with AMALYZE's segment model — hourly per-target bidding, transparent logs, and practical levers for attribution and lookback. The result: fewer hands on the wheel, stable ACoS through seasonal spikes, and faster diagnosis.
Rethinking Amazon PPC from the Ground Up — with Antonio Ziemann
Discover how transitioning from delayed API pulls to real-time Amazon Marketing Stream data is fundamentally changing PPC strategies. Join AMALYZE's Chris and senior strategist Tony Ziemann as they deconstruct target-based automation, attribution latency, and the myth of the 'No ACoS' launch.