Monthly news for Amazon Sellers & Vendors.
Every month we publish a video round-up of what changed on Amazon — SEO, PPC, marketplace policy, AI features. Each video gets a written English summary, chapter markers and key takeaways so you can scan first, watch second.
Summaries are AI-generated from the original transcript.
AMAnews June 2026 — 75-char title limits, Alexa for Shopping & ad automation
Amazon is shortening product titles, replacing Rufus with 'Alexa for Shopping,' and auto-assembling ad videos — the essential updates for Sellers and Vendors heading into Prime Day.
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AMAnews May 2026 — Rufus AI Realities, August Prime Prep & Advertising Billing Changes
Drastic changes to Amazon advertising billing, a reality check on Rufus AI's capabilities, the hidden power of Brand Tailored Promotions, and critical Prime Day deadlines.
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AMAnews April 2026 — Death of Backend Keywords, Semantic Search & AI Listing Audits
Amazon is killing backend keywords in favor of semantic and vector search, rolling out AI listing audits, and reshaping how Sellers and Vendors think about content optimization.
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AMAnews March 2026 — Seller Central Overhaul, AI Features & Compliance Deadlines
A complete Seller Central redesign, controversial new AI features, and rigid compliance deadlines reshape how brands operate on Amazon.
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AMAnews January 2026 — Review Splitting, Virtual Bundles & New Seller Tools
Review splitting for variations, aggressive automated virtual bundles, and a fresh batch of advertising betas open the year for Amazon Sellers and Vendors.
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AMAnews December 2025 — The Rufus Reality, Pricing History & Q4 Wrap-Up
Behind Amazon's reported 860M Rufus interactions lies a Pricing History feature — plus the Q4 changes that will define how 2026 starts.
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AMAnews November 2025 — Sponsored Product Video, Promo Fee Reversals & Q4 Tactics
Sponsored Product Video ads go wide, Amazon reverses promotional fees, and Q4 brings a flurry of rapid-fire updates Sellers must react to immediately.
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