The AMALYZE Extension workflow — Amazon SEO end to end.

Episodes 03–13 covered the synonym sources in isolation. Episode 14 covered evaluation as a generic discipline. This episode is the operational reality: the end-to-end workflow inside the AMALYZE Extension that takes a category from "we want to enter this" to "we have a working keyword sheet and the new listing is indexed".

The five-stage workflow

1. Stage 1 — competitor scan. Open the SERP for the category's main query. The Extension overlays each visible competitor with its rank-keyword count, conversion proxy, and total indexed-keyword score. Pick the 3–5 strongest competitors as the analysis cohort.
2. Stage 2 — keyword pull. Open each cohort competitor's detail page. The Extension panel exports their full indexed-keyword list with rank, volume, and inferred backend-terms placement. Five competitor exports = the synonym foundation.
3. Stage 3 — gap analysis. The Extension cross-references the cohort's keyword set against your own ASIN (or your nominated competitor benchmark if your ASIN doesn't exist yet). The output: keywords every cohort competitor ranks for that you don't — the priority list.
4. Stage 4 — evaluation pass. Inside the Extension, sort the merged list by volume × competitor-overlap. The top 25–40 are the working keyword set. Bucket assignment (title / bullet / backend) follows Episode 14's rules.
5. Stage 5 — indexation check. After the listing copy is shipped, the Extension's indexation tool runs each working keyword through Amazon's index check and reports back yes/no per keyword. Anything "no" goes back into the next copy iteration.

Why the workflow lives inside one tool

• Context preservation. Switching from a SERP to a spreadsheet to a keyword tool loses the visual and contextual signal — what the SERP looked like, which competitor's image was strongest, what the top tile's title pattern was. Inside-the-Extension workflow keeps it all on screen.
• Data freshness. Each stage reads live data. Volumes update; ranks update; indexation reflects the most recent crawl. A multi-tool workflow has at least one stale layer at any given moment.
• Consistency at scale. A team running the same workflow across 50 ASINs needs the same outputs from each stage. One tool, one schema, one export format — the consistency comes for free.

The five common workflow mistakes

• Skipping the cohort selection. Picking 3–5 strong competitors is the most important judgement call in the workflow. "Strong" means top-10 organic rank, healthy review count, recent reviews, plausible business model. A weak cohort produces a weak synonym list.
• Trusting the rank-1 competitor too much. Rank 1 often holds the position with brand equity rather than copy quality. Always include positions 3–7 in the cohort.
• Pulling keywords without volume context. A competitor's 200-keyword export is mostly low-volume noise. Always sort by volume first; only the top quartile matters.
• Treating the gap analysis as exhaustive. The Extension surfaces visible gaps. Episodes 07–13 cover the off-Amazon and PPC sources that surface gaps even your strongest competitors haven't found.
• Skipping the indexation check. Shipping copy without verifying indexation is the most expensive omission in this entire module. The 10-minute check catches the cases where Amazon silently dropped a keyword from your indexed set — almost always fixable with a one-line copy tweak.

Speed expectations

A practised operator can run the full workflow for one ASIN in 45–90 minutes — most of the time spent on Stage 4 evaluation. New operators should budget 3–4 hours for the first three ASINs while the muscle memory builds. At scale, the same workflow runs in parallel batches inside the AMALYZER product (Episode 16).

The handoff to Module 8

The working keyword sheet is the input the writer of Module 8 needs. Title keywords with character budgets; bullet keywords with bullet-anchor assignments; backend search terms ready to paste into Seller Central. No further keyword decisions get made in Module 8 — that's the whole point of doing the work properly here.