Synonyms with AMALYZE Shield — your own listings, monitored continuously.

Shield is AMALYZE's continuous-monitoring product. Where the Extension is a manual tool — you open a page, you read the data — Shield is the unattended one. It runs every day against the ASINs you own, the keywords you've registered, and the competitors you've nominated, and it builds the longitudinal record you need to spot opportunities the snapshot view misses.

What Shield records

• Indexation. For every keyword you track, is the ASIN currently in the index — yes/no, with the date of the last change.
• Rank. The organic position for that keyword on that day, plotted over time.
• Search volume. Refreshed monthly so trend graphs reflect demand, not just keyword intent.
• Click share and conversion share. Where Brand Analytics access is available, Shield ingests those tables too.
• Competitor rank drift. Your tracked competitors' ranks on the same keywords, alongside yours.

The synonym-harvest angle

Shield isn't only a monitoring tool — it's also the most reliable synonym source for an account you already operate. Three views matter:

1. Lost-keyword view. Keywords you used to rank for but no longer do. Most are silent demotions after a copy edit, an image swap, or a category move. The synonym is still legitimate; it just needs a slot back on the listing.
2. Adjacent-keyword view. Keywords you rank for but never deliberately targeted. Often the most valuable harvest — Amazon's algorithm has found a synonym you missed, and the conversion data is already there to validate it.
3. Competitor-only view. Keywords every tracked competitor ranks for that you don't. The fastest gap analysis available — if three competitors all rank top-20 for a keyword and you're not in the index, that's a missing synonym.

Why continuous beats snapshot

• A keyword that drops from rank 6 to rank 28 in seven days is a problem; the same drop discovered three months later is a quarter of lost revenue.
• A keyword that rises from rank 80 to rank 14 is a free promotion to the front page that deserves a tighter title placement — and Shield's trend line is what catches it.
• Search volume itself drifts with seasons. Shield's monthly refresh exposes the seasonal lift before competitors price it in.

The weekly review

1. Open Shield. Filter for "lost indexation" in the last 7 days. Each row is a copy-fix candidate.
2. Filter for "rank-drop > 10 positions" in the last 14 days. Each row needs investigation — image, price, review, copy.
3. Filter for "newly indexed, not in current keyword sheet". Add those to the synonym list — they're free intelligence.
4. Compare against the competitor cohort. Any keyword three competitors share where you're missing is a Module-8 brief item.

How Shield closes the loop on the rest of Module 6

Episodes 03–13 widen the funnel; Episodes 14–18 narrow it. Shield is the feedback loop that proves the narrowed list is working — and the early-warning system that flags when the next harvest needs to start. Most accounts re-run the full Module 6 harvest every 6–12 months; Shield is what tells you whether you're at month six or month twelve.