AMALYZE
Listing Guides
Module 3 · Episode 16

Module 3 wrap — the one-page PDP audit.

A worked one-page PDP audit ranked by conversion impact — so you know what to fix first when time is short.

10 min read·Module 3 · The Product Detail Page
Large green lacquered checkmark on a brass pedestal on pure black — the PDP audit, completed.

Module 3 walked every element of the product detail page — title, main image, secondary images, video, bullets, description, A+ content, A+ Premium, Brand Story, reviews, Q&A, Buy Box, variations, related products. Each episode gave you a lens. The wrap-up turns those lenses into a single artefact: a one-page PDP audit, ranked by conversion impact.

The audit (in priority order)

  1. Main image — pure white, 85% fill, 1600×1600 minimum, on-brand. Highest single conversion lever.
  2. Title first 60 chars — brand + product type + 2–3 key attributes, no truncation surprises on mobile.
  3. Star rating — above 4.0 (filter threshold), above 4.5 where the category allows.
  4. Price & Prime badge — within the visible winning cluster, Prime eligible.
  5. Bullets 1–2 — benefit-led, lead-ins under 4 words, readable on mobile above the fold.
  6. Secondary images 1–3 — lifestyle, infographic, scale. Story-board order.
  7. A+ content present — header, hero, four-quadrant, comparison.
  8. Video in gallery — 15–30s, subtitled, product-in-use opener.
  9. Q&A — no unanswered questions older than 14 days.
  10. Brand Story — four-tile carousel, storefront link in tile two.
  11. Variations — no orphan / out-of-stock children visible.
  12. Defensive ads — own-ASIN Sponsored Products + Sponsored Display keeping competitors out of related-product slots.
  13. Description — 1,000–1,500 chars of plain prose, repeats key attributes for SEO.
  14. A+ Premium — for mid-to-high AOV / hero ASINs only.

How to run it

Pick one ASIN. Walk the list top-to-bottom. Score each line as pass / partial / fail. Fix top-to-bottom — the order is the order. Don't get clever and start with A+ Premium when the main image is failing.

Twenty minutes per ASIN

This audit is meant to take twenty minutes per detail page once you've practised. That's the unit-economics of the listing function: twenty minutes per ASIN per quarter, and most catalogues are healthier than they were before.

What's next

Module 4 takes you off the shopper's side of the screen and onto yours: how to actually create and edit this content inside Seller and Vendor Central. The flat-file editor, attribute fields, A+ modules, image specs, translation workflows — and how to recover when Amazon silently overwrites your edits.

Up next

Back to the Listing Guides index — Module 4 (content creation in Seller & Vendor Central) is up next.

Watch the full video

Watch Module 3 · Episode 16 — PDP wrap-up (German)

A worked one-page PDP audit that converts everything from Module 3 into action.

Run a full PDP audit at scale, not one ASIN at a time.

AMALYZE runs the audit from this episode across your entire catalogue — flagging titles, images, bullets, A+ and reviews against the conversion impact ranking.

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