Monthly news for Amazon Sellers & Vendors.
Every month we publish a video round-up of what changed on Amazon — SEO, PPC, marketplace policy, AI features. Each video gets a written English summary, chapter markers and key takeaways so you can scan first, watch second.
Summaries are AI-generated from the original transcript.
AMAnews June 2026 — 75-char title limits, Alexa for Shopping & ad automation
Amazon is shortening product titles, replacing Rufus with 'Alexa for Shopping,' and auto-assembling ad videos — the essential updates for Sellers and Vendors heading into Prime Day.
Read the summary
AMAnews May 2026 — Rufus AI Realities, August Prime Prep & Advertising Billing Changes
Drastic changes to Amazon advertising billing, a reality check on Rufus AI's capabilities, the hidden power of Brand Tailored Promotions, and critical Prime Day deadlines.
AMAnews April 2026 — Death of Backend Keywords, Semantic Search & AI Listing Audits
Amazon is killing backend keywords in favor of semantic and vector search, rolling out AI listing audits, and reshaping how Sellers and Vendors think about content optimization.
AMAnews March 2026 — Seller Central Overhaul, AI Features & Compliance Deadlines
A complete Seller Central redesign, controversial new AI features, and rigid compliance deadlines reshape how brands operate on Amazon.
AMAnews January 2026 — Review Splitting, Virtual Bundles & New Seller Tools
Review splitting for variations, aggressive automated virtual bundles, and a fresh batch of advertising betas open the year for Amazon Sellers and Vendors.
AMAnews December 2025 — The Rufus Reality, Pricing History & Q4 Wrap-Up
Behind Amazon's reported 860M Rufus interactions lies a Pricing History feature — plus the Q4 changes that will define how 2026 starts.
AMAnews November 2025 — Sponsored Product Video, Promo Fee Reversals & Q4 Tactics
Sponsored Product Video ads go wide, Amazon reverses promotional fees, and Q4 brings a flurry of rapid-fire updates Sellers must react to immediately.
AMAnews September 2025 — Q4 Prep, AI Listings, & Pan-EU Policy Changes
Q4 is here. This month, we cover critical inbound deadlines, risky new ad settings, underwhelming AI listing tools, and major policy changes for SFP, Pan-EU FBA, and product dimensions.
AMAnews August 2025 — SEO Tools Mature, B2B Ad Splits, Stricter Reviews, Q4 Deal Deadlines
August brings clarity and crackdowns: Amazon's native SEO stack is now must-use, B2B ad segmentation matters, Stores get dynamic product sets, coupons extend to five items, and review policies tighten hard — just in time for Q4 deadlines.
AMAnews June 2025 — Title Keywords, Brand Store Updates & Messaging Policy
Amazon cracks down on title keyword stuffing, while major updates to Buyer-Seller Messaging and Brand Store Product Finders demand seller attention. Here's what you need to know from June 2025.
AMAnews May 2025 — New Title Structures, Pre-Built AMC Audiences & Fee Changes
Amazon tests a major title-subtitle overhaul, Sponsored Products gets ready-to-use AMC audiences, and new fee structures hit FBA and MCF for May.
AMAnews April 2025 — 4-Day Prime Day, TikTok Bid, and New Ad Rules
Amazon announces a four-day Prime Day and places a bid for TikTok USA. This month also brings major changes to ad campaigns, including new targeting, default-on auto-optimizations, and performance-based coupon fees.
AMAnews March 2025 — Grade & Resell, Collapsible PDPs, and B2B Ad Modifiers
Amazon rolls out its 'Grade and Resell' program for FBA returns, begins collapsing content blocks on desktop PDPs, and adds powerful new B2B bid modifiers for Sponsored Ads.
AMAnews February 2025 — Brand Promotions Overhaul, AI Content Tools, FBM Order Caps
Amazon overhauls Brand Tailored Promotions with powerful new audiences, rolls out AI for A+ Content, and introduces mandatory order capacity limits for FBM sellers. A new SB ad slot also shakes up the SERP.
AMAnews January 2025 — New FBA Return Fees, Title Guidelines & AI Updates
Amazon starts 2025 with major changes, introducing new FBA return processing fees based on category thresholds and expanding its use of AI in listings and advertising.