Guides
Playbooks
Standalone playbooks for the moments that decide the year.
Self-contained strategic guides that sit outside the course sequence — peak season, DSP vs Sponsored Display, the Vine program. Read one when it's the question you're actually asking.
Peak Season Playbook
Amazon Peak Season strategy — Prime Day, Black Friday and the Q4 sprint.
A nine-week arc, not a single date. Inventory lead times, the pre-peak / peak / post-peak bidding posture, budget pacing and the deals to submit — the plan sellers who win peak actually run.
18 min read
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Comparison Playbook
Amazon DSP vs Sponsored Display — which one, when, and why.
They look alike on a slide deck. They are not the same product. The side-by-side most advertisers wish they had before they put DSP on a card — auctions, audiences, measurement and the honest decision framework.
14 min read
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Listing Playbook
The Amazon Vine Program — how it works and when it pays back.
Cost, yield and the 90-day timeline. Eligibility, the review-count thresholds that unlock the CVR lift, and where Vine fits inside a listing-optimisation plan.
12 min read
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