Best Deal

A Best Deal is a longer-format deal placement: typically 7–14 days, at a per-deal fee, with a minimum discount (usually 15–20%) and a placement on the Today's Deals page for the full duration. Unlike a Lightning Deal, there's no fixed quantity cap — the deal runs the full window regardless of units sold.

Best Deal vs. Lightning Deal

When Best Deals fit

• Multi-SKU promotional weeks. A brand running 8 SKUs through a back-to-school week benefits more from 8 sustained Best Deals than 8 4-hour LDs whose slots may not align with peak shopping hours.
• Sustained ranking pressure. A 14-day Best Deal accumulates organic ranking signal for 14 consecutive days, where an LD compresses it into 4 hours.
• Inventory clearance with a long tail. When you have 500 units to clear over a month, the Best Deal pace fits better than an LD that might burn 300 units in 4 hours.

Eligibility and operational notes

• Prime-eligible ASIN, healthy star rating.
• 30-day reference price check applies (no artificial strike-through inflation).
• The discount must hold across the entire window — you cannot raise mid-deal.
• Inventory must cover projected deal-velocity demand for the full window plus buffer.

Common mistakes

• Choosing Best Deal when you needed velocity. For pre-event ranking push, the LD's velocity spike feeds ranking signals harder than the Best Deal's sustained pace.
• Under-provisioning inventory. Stocking out mid-deal forfeits the remaining placement days at zero refund.
• Not pairing with paid. Same logic as LDs — branded SP/SB campaigns capture the deal-page traffic that converts at the highest rate.